Conferences are a powerful tool for building brand awareness, fostering industry connections, and delivering valuable content. But how do you capture the essence of your event and extend its reach beyond the physical space? Enter the magic of video.
Let’s dive into the world of comprehensive event video coverage for conferences, unpacking the essential elements of a winning strategy. We’ll explore the power of pre-event hype videos, delve into capturing the magic during the event, and showcase how to curate and package impactful post-event content.
The video producer should be a part of the planning of the event
Of course planning your event for video coverage is going to be important. It is recommended that the videographer, producer, or someone from the production company be included in the planning. They may be able to offer up suggestions to not only make it a seamless experience, but to help with the logistics of the event. If you plan to livestream your event, you’ll definitely want the videographer to test the internet connection in advance to know what your capabilities are and put things in place to improve the quality of the connection. At the very least, the videographer will be able to help you determine what will be required as far as equipment and setup to prevent surprises on the day of the event.
Pre-Event Content
Building anticipation for your conference starts long before the opening remarks. Pre-event videos are your secret weapon to generate excitement and encourage registrations. This also gives you an opportunity to host a content day. For this, you can invite the vendors, sponsors, speakers and other individuals with important roles in your event. Here are some key players:
- Save-the-Date Announcement: A short, captivating video that sparks interest with essential details like date, location, and the conference theme.
- Promo Videos: Take viewers on a journey by showcasing past conference highlights, featuring keynote speaker testimonials, or offering a glimpse of the venue and its atmosphere.
- Speaker Spotlight Interviews: Put a human face to your conference by introducing keynote speakers and their areas of expertise. This ignites interest in specific sessions and helps attendees plan their schedules.
During-Event Video Coverage Content
Now that you’ve got attendees buzzing, it’s time to capture the heart of your conference. This is where all of the planning and pre-production processes start to take shape. Execution at this stage will determine how much content gets used, where it gets published and how much of it can be monetized. Here’s where professional video coverage shines:
- Multi-Camera Coverage: Capture the energy of presentations, panel discussions, and audience interaction from multiple angles. This ensures you don’t miss any key moments or insightful exchanges.
- B-Roll Footage: Don’t underestimate the power of capturing the “in-between” moments. Showcase the conference environment, attendee networking, and exhibitor booths. This adds visual variety and paints a complete picture of the event.
- Live Streaming (Optional): Consider live streaming sessions to cater to virtual attendees or those who can’t be present for specific talks. Remember to factor in technical considerations beforehand.
- Video Podcast Booth: Create a buzz and capture conversations with the mobile video podcast set up.
Post-Event Content & Packaging
The conference may be over, but its impact can live on. The goal now it to give not just attendees, but those who couldn’t be in attendance, something to talk about. And with a good plan in place, you can have them talking for a while. Here’s how to curate and package impactful post-event video content:
- Content Curation & Editing: The editing room is where the magic happens. Select the most impactful moments, highlight key takeaways, speaker quotes, and audience reactions to create an engaging experience.
- Types of Post-Event Videos:
- Conference Highlights Reel: A concise and engaging video summarizing the key conference events, perfect for social media sharing and website content.
- Session Recordings: Offer individual session recordings for attendees who missed specific talks. This can be a valuable paid add-on or exclusive membership benefit.
- Testimonial Videos: Feature short interviews with satisfied attendees praising the conference experience. Use these for future promotional campaigns.
- Delivery & Distribution Options:
- Upload videos to your client’s website & social media platforms.
- Consider creating a dedicated conference video library for paid access (optional).
