The Role of a Video Podcast Producer
Your podcast producer should help you disover your "why"
There may literally thousands of other podcasts out there battling for the same, or similar, audience as you. How will yours be different? How specific will it be? Do you have a niche?
Find the right guests
These guests must offer value to your audience. They can’t just be anyone with a great following.
If you’re using your video podcast as a marketing tool for your coaching or consulting business, it might be a good idea to have other consultant or coaches as guests. These guests can have the same or a similar niche as you. Past clients also make great guests. That is, if they’re willing to be in a video with you.
The great thing about video is most people won’t turn down the opportunity to be a part of a well produced video podcast.
Produce high-quality video
Since we are talking about a video podcast, one of the obvious roles of your podcast producer is to ensure great quality in your production. Introducing a video component means a greater investment is being made and this shouldn’t be left up to a make shift-production team. One of the things we pride ourselves on is providing great video production. So for us, filming and producing podcasts is right up our alley.
The producer’s job is to make sure the right team is hired to bring a professional and polished look and sound. The better the production is on the front end, the faster the turnaround. Also, more options become available with marketing the podcast.
Marketing your video podcast
The top 3 ways of growing your podcast are:
- Direct call-to-action during the episode
- Guest appearance on other podcasts.
- Having sharable content.
Another role your podcast producer may have is creating and distributing the content. Again, something we do at Podcast Titans.
In most cases, the business owner won’t have time to distribute all of the content that can be curated from just one episode of a video podcast. Some of that content might include:
- the actual podcast audio
- full video episode
- video segments
- social media clips
If you’re running a coaching or consulting business, having to deal with all of this content could mean none of it gets dealt with.
Get a return on your investment
At the very least, you are your sponsor. And for a while, you will be your only sponsor. But having outside sponsorship will really help you maximize on your investment. We’re talking a whole new stream of revenue. Getting this revenue, however, will require some effort. This can easily be one of the roles of your podcast producer. And since you have the video component, you have increased potential for growth through sponsorships.
You determine the role of your podcast producer
Determining the role of your video podcast producer is ultimately going to come down to you. Factors will include:
- how hands-off you want to be
- how much output do you want
- do you have a team in place to take on some of these roles
- do you know how to get the content uploaded
If you want to be completely hands-off, our team at PT Media is here to assist.