5 Reasons Your Business Needs a Video Podcast in 2024
In 2023, podcasts continued their meteoric rise, with listenership reaching a staggering 57% of the U.S. population. But the future of audio content is no longer just about sound – it’s about sight and sound. That’s where a video podcast for your business comes in, offering a powerful new way to connect with your audience, build brand loyalty, and drive growth.
Here are 5 compelling reasons why your business needs a video podcast in 2024, backed up by concrete stats:
Reach a Wider Audience
The video format isn’t just trendy, it’s proven to capture attention
- 63% of Gen Z prefers video content, showcasing their rising influence on consumer trends (HubSpot, 2023).
- Video ads are expected to account for 82% of all internet traffic by 2024 (Cisco, 2023).
By incorporating video into your podcast, you can tap into this massive audience and expand your reach beyond just audio listeners. With that, all of the social media platforms become options for sharing your content. And it won’t just be audio snippets. You’ll have actual video snippets to share. Whos knows, you might even go viral.
Boost Engagement and Connection
Video fosters a deeper connection with your audience:
- 65% of people say they remember 90% of a message delivered through video, compared to 10% through text (Insivia, 2023).
- 85% of consumers prefer video over other forms of online content when making purchase decisions (Animoto, 2023).
A video podcast allows you to showcase your personality, expertise, and brand values in a more impactful way, leading to stronger engagement and trust. Simply put, seeing is believing.
Establish Thought Leadership
Position yourself as an industry expert:
- 79% of B2B buyers watch videos throughout their purchase journey (Vidyard, 2023).
- 87% of B2B marketers agree that video helps them generate leads (HubSpot, 2023).
By sharing insightful content and interviews on your video podcast, you can demonstrate your knowledge and attract qualified leads who see you as a trusted resource. Building an Instagram following is cool, but it doesn’t go far in establishing authority. This is because Instagram followers can be bought. Having video on platforms such as YouTube will get you a presence with Google.
Enhance Brand Storytelling
Share your brand story in a compelling way:
- 83% of viewers say they prefer video over other forms of content for learning about a product or service (Wyzowl, 2023).
- 70% of viewers watch brand videos until the very end (Animoto, 2023).
Through video podcasts, you can tell your brand story in a captivating format, showcasing your values, mission, and culture in a way that resonates with your audience.
Drive Results and ROI
Track your success and measure impact:
- Video landing pages convert 53% better than text-only pages (Unbounce, 2023).
- Businesses that use video marketing grow revenue 49% faster than non-video users (Aberdeen Group, 2019).
By integrating calls to action and tracking key metrics, you can measure the direct impact of your video podcast on leads, sales, and brand awareness, proving its positive ROI. And when it’s planned properly, the content can be repurposed for your landing pages, email signups and other marketing tools.
Ready to jump on the video podcast bandwagon? With its ability to engage, inform, and connect with your audience on a deeper level, a video podcast for your business holds immense potential in 2024. Remember, the time to act is now – capture the growing demand for video content and unlock new possibilities for your brand.
